SAMUEL LOVEDAY
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BASEMENT GIN

A brand identity for a hypothetical gin brand a friend and I have discussed starting many times (ironically after a few gins). The name is a nod to where the idea was first discussed, in a bar underground. The main concept was to move slightly away from the ornate style and floral hues predominantly associated with gin, whilst not veering too far into the style of the contemporary gin brands that adorn supermarket shelves. Finding the balance, in essence.

This is purely for fun.

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