A brand concept pitched to Nottingham City Council for their Green Guardians scheme, engaging NG residents with the goal of making a difference to how people enjoy green spaces within both the city and the county. The aim was to keep things contemporary and bold via shape, colour and typography – with a simple mark acting as the programme’s logo and hero. Also pitched was Wildings, a youth-focused sub brand that sat under the main umbrella.
Client: Nottingham City Council